March 2006

This is the fist time Publitek Media News has been late. But it’s deliberate. This morning (April 3) in London, CMP revealed details of its plans for EE Times in Europe (first exclusively revealed in last month’s issue of Publitek Media News). I though it worth waiting the weekend to be first to bring you the latest news on the launch, which is our lead story this month. It’s good news for Europeans that new print and online media investment by a major US publisher is taking place. While Europe has moved to 3rd place after the US and Asia in the eyes of many marketing executives in US electronics companies, the rate of electronic product innovation here has never been higher. CMP clearly recognises that Europe is going to remain a very important market for advertisers. After all, it’s tough to get components designed into a product after it has hit the Chinese production line........

CMP has announced details of EE Times Europe, an initiative that the publisher describes as ‘an integrated online and print publication’. Editorial director, Richard Wallace, said that the publisher will produce an online edition of EE Times Europe in English and local languages (German, French and Swedish) in May 2006 and this will be followed by a print edition in English on September 4, 2006. The tabloid EE Times Europe will have an initial circulation of 55,000 and will publish every 2 weeks. The initial target is to produce 48 page issues. Electronics Express Europe will become the product section of EE Times Europe. Following the launch, the EE Times brand will have a global print circulation of over 300,000, the largest in the electronics sector. Online page views for the EE Times family of web sites now exceeds 20 million, claims the publisher. A daily EE Times Europe e-newsletter will also appear in May. The initial BPA circulation audit for EE Times Europe will take place in September 2006 and will be based upon the existing Electronics Express Europe circulation, which is currently being updated. The editor-in-chief of EE Times Europe will be named during the summer. Richard claims that he is not trying to compete with local publications but that CMP will bring a global perspective to readers in Europe, plus local news from 8 or 9 editors based throughout Europe. The bulk of the EE Times Europe print circulation will be in Germany, the UK and France, although all European countries will be covered. Israel, Russia and Eastern Europe are seen as being of increasing importance and there are plans to develop dedicated regional online pages with contributions from local correspondents in these countries. As in the US, the print publication is designed to provide ‘in-depth analysis and perspective’ says CMP, while online editions will be the most important sources of news. A media pack, including an editorial features programme, is available from local CMP representatives.

CONTACTS

Editorial: Richard Wallace, editorial director, rwallace@cmp.com
Advertising: Paul Miller, publishing director, pmiller@cmp.com

This August, Electronic Engineering Times-China and Electronics Supply & Manufacturing-China will publish the Portable Technology Special Supplement—hailed by the publisher as the definitive guide to portable devices design in China. Portable Technology examines the technologies, methodologies and design breakthroughs that impact mobile phones, handheld players and other portable electronic products. It will report on breakthroughs in design, key application trends, and new product rollouts. The supplement will be inserted into the August issues of EE Times-China and ESM-China, with a digital edition available for download at eetchina.com and esmchina.com in August. Publisher Mark Saunderson said, “Portable Technology will be read by 84,498 China-based design engineers and senior managers, exposing advertisers to those that recommend and approve the purchase of portable technologies in China.”

CONTACTS

Editorial: Yorbe Zhang, yzhang@globalsources.com
Advertising Asia: Bennie Hui, bennie@globalsources.com
Advertising USA: Craig Pitcher, cpitcher@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com

Nikkei Business Publications will hold the first of their Automotive Technology Days on 26 May 2006 at the Pan Pacific Hotel in Yokohama, Japan. The conference is organised by Nikkei’s Automotive Technology magazine (quarterly) and Nikkei Electronics. Two Automotive Technology Days will be held in 2006 the next one will be in the autumn. The Technology Day of Autumn 2005 is claimed to have attracted 500 attendees from Japan’s automotive arena with speakers and sponsors from companies such as Nissan, BMW, Renesas, Mitsubishi Motors, Freescale and ST Micro.

CONTACTS

Editorial: Kouta Murayama, kmurayam@nikkeibp.co.jp
Advertising: Matt Edgar, edgar@nikkeibp.co.uk

According to the organiser, Global Sources, preliminary attendance reports show that the 11th International IC-China Conference & Exhibition attracted 27,000 plus engineers and technical managers, up 9 percent from last year. IIC-China is claimed to be China’s largest system design event and this year it featured 209 exhibitors, a 21 percent more than last year. Twelve of the world’s 15 largest semiconductor firms are said to have participated, including Intel, TI and Samsung. Mark Saunderson, ESM-China and EE Times-China Publisher said: “Shenzhen in particular enjoyed tremendous traffic with over 12,000 engineers and technical managers came in from across South China–up 19 percent from last year.” IIC-China was held in Shanghai on March 6 – 7, Shenzhen on March 10 – 11 and Beijing on March 13 – 14. During the event, exhibitors booked 450-plus booths for next year’s show - over half of the 2006 total, says Saunderson. Show dates for the 12th IIC-China are: Shenzhen - March 5 – 6, 2007, Beijing - March 8 – 9, 2007, Shanghai - March 13 - 14, 2007.

CONTACTS

Editorial: Yorbe Zhang, yzhang@globalsources.com
Advertising Asia: Bennie Hui, bennie@globalsources.com
Advertising USA: Craig Pitcher, cpitcher@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com

With many European publications having reduced their print circulations over the last few years, the pan-Nordic Elektronik i Norden (published in Swedish) is bucking the trend. The new 2005 figures from audit bureau Tidningsstatistik AB (ABC) shows that the publication has grown its circulation by 300 and now has 24,900 subscribers. The number of subscribers has grown every year from start in 1992, claims the publisher. The magazine continues to have two central editorial themes in each issue. Upcoming features are on opto electronics, test, microcontrollers, packaging, PLDs and design automation.

CONTACT

Editorial: Gunnar Lilliesköld, editor-in-chief/publisher, gunnar@elinor.se
Advertising: Tommy Jägermo, advertising directror, tommy@elinor.se

A survey of those attending Embedded World suggest that the titles most read by electronics in Germany engineers are Elektronik (47.8%), DESIGN&ELEKTRONIK (47.1%)and Markt&Technik (46.9%), all from the leading publisher in the sector, WEKA. The survey was carried out by Gelszus Messemarktforschung on behalf of NuernbergMesse.

CONTACT

Editorial: Günther Klasche, editor in chief, Elektronik, gklasche@elektronik.de
Caspar Gröte,, editor in chief, Design & Elektronik, cgrote@design-elektronik.de
Peter Wintermayr, editor in chief, Markt & Technik, PWintermayr@markt-technik.de
Advertising: Matthäus Hose, WEKA Fachzeitschriften, director marketing & distribution, mhose@elektroniknet.de

Markt&Technik will publish a special “Distribution and Services” issue on May 26th. The publisher says that the report will cover who-is-who in distribution, comprehensive market surveys, new distribution services and the results of a research study relating to distribution in Germany.

CONTACT

Editorial: Peter Wintermayr, editor in chief, Markt & Technik, PWintermayr@markt-technik.de
Advertising: Matthäus Hose, WEKA Fachzeitschriften, director marketing & distribution, mhose@elektroniknet.de
Web: http://www.elektroniknet.de/media

Prosessori is launching new digital editions online to complement their existing print versions from March 2006 onward. The new digital issues will be complete one-for-one equivalents of the print editions, with readers able to navigate from spread to spread just like flicking through the pages of a print magazine, or they can jump directly to an article that interests them. The digital version of Prosessori will include all advertisements published in the printed edition and will be sold initially as individual copies at www.prosessori.fi/digilehti

CONTACTS

Editorial: Jari Peltoniemi, editor-in-chief, jari.peltoniemi@prosessori.fi
Advertising: Tapani Makela, sales manager, tapani.makela@sanomamagazines.fi

European Semiconductor has been renamed EuroAsia Semconductor in response to China, India and other Asian regions now attracting a manufacturing base that looks set to dominate the global landscape for high volume manufacturing. EuroAsia Semiconductor aims to provide a bridge of information between Europe and Asia and will now be distributed both in print and electronic formats. The publisher claims that distribution is already increased threefold.

CONTACTS

Editorial: David Risdale, editor-in-chief, DR@angelbcl.co.uk
Advertising: Jackie Canon, sales manager, JC@angelbcl.co.uk
Web: http://www.euroasiasemiconductor.com

CMP, publishers of EE Times, Embedded Systems Design and Embedded Systems Europe have announced two additional dates in Europe for Embedded Connect Series 2006. These are 14 September at The Millennuim Hotel & Resort in Stuttgart, Germany and 19 September at The Royal Berkshire Conference Centre in Reading, UK.

CONTACTS

Advertising: Tim Anstee, tim@starmediaservices.co.uk
Web: http://www.embedded.com/connect/

Electronics Publishing House in Moscow has appointed ASA Media as its exclusive advertising sales representative for all markets outside of Russia and the CIS. EPH publishes the monthly title ‘Electronic Components’, which claims to be the market leader in the Russian components market, and the bi-monthly ‘Electronics Production’ covering manufacturing management and production engineers.

CONTACTS

Editorial: Vladimir Fomichev, v.fomichev@ecomp.ru
Advertising: Alastair Swift, Alastair@asa-media.com
Web: http://www.elcp.ru

Design Products and Applications magazine now has online presence. The engineering design monthly is now also available daily, thanks to a regular 24-hour update of product and product application news and other relevant industry information.

CONTACTS

Editorial: Les Hunt, editor, les.hunt@imlgroup.co.uk
Advertising: Nicole Piesse, advertisement manager nicole.piesse@imlgroup.co.uk

This month, Electronic Engineering Times-Asia rolls out a-new look that provides 76,010 engineers across the region with deeper, more comprehensive design information, says the publisher.. Mark Saunderson, EE Times-Asia publisher told us that ‘the rapid evolution of technology presents Asian and Chinese engineers with unique design and learning challenges and that while design practices remain at the core of the magazine, these will now be complemented by a richer mix of news, analysis and commentary. There will also be greater emphasis on design solutions, extending the daily updates provided at http://www.eetasia.com.

CONTACTS

Editorial: Majeed Kamran, mkamran@globalsources.com
Advertising Asia: Bennie Hui, bennie@globalsources.com
Advertising USA: Craig Pitcher, cpitcher@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com

Electronic Engineering Times-Asia has released the results of its sixth annual Embedded Systems Development Trends: Asia Survey, which shows that Asia-based engineers are working with more complex designs and components. Fifty-five percent of those surveyed expected to use 32-bit or higher microprocessors this year—up from 49 percent in 2005. Conducted by EE Times-Asia in collaboration with Gartner, Inc., the survey attracted 547 engineers from mainland China, Taiwan, South Korea, India and Singapore. As Asia moves up the silicon value chain, not only are engineers using more advanced components, project teams are also increasingly specialized. Thirty-nine percent of those surveyed primarily design software and firmware, up from 34 percent last year. Meanwhile the proportion of system designers has fallen to 39 percent, from 47 percent. The trend toward specialization is also accelerating in mainland China, where 44 percent of surveyed engineers currently focus on system design—compared to 57 percent last year. Forty-two percent of mainland respondents now mainly design software and firmware. Consistent with the 2005 survey, consumer electronics and communications are the main application segments for engineers’ designs. Industrial controls are also increasingly important, as more factory floor appliances are networked. 23% of respondents mainly work with consumer electronics, 21% work with communication products and 22% focus on industrial controls. The survey also provides forecasts on the number of design starts in 2006, and criteria used by engineers in selecting embedded systems, components and development tools. EE Times-Asia Executive Editor Vivek Nanda directed the survey in collaboration with Daya Nadamuni, Gartner’s Vice President-Research.

CONTACTS

Editorial: Vivek Nanda, vnanda@globalsources.com
Advertising Asia: Bennie Hui, bennie@globalsources.com
Advertising USA: Craig Pitcher, cpitcher@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com
Web: http://www.eetasia.com/SITE/EmbeddedSurvey.htm

Margery Conner, EDN’s power and analog ICs technical editor, will chair a session on Micro Fuel Cell Integration Challenges in Richardson, Texas, on Tuesday April 4 at the Portable Power Developer’s Conference (PPDC ’06). Speakers at this session will provide a review of the issues that will face portable system designers when they consider using micro fuel cells in future systems. Margery will share the floor with other key power industry and fuel cell players including Jason Huff from Millennium Cell, William D. Hill from UltraCell and Rick Zarr from National Semiconductor.

CONTACT

Web: http://www.darnell.com/ppdc/

The Embedded Systems Show, will take place at the NEC in Birmingham, UK on 11-12 October 2006. The ESS Conference organised by the IEE is claimed to be the UK’s largest forum for the embedded system design community to share technical knowledge and expertise. Technical sessions cover all of the key topics in system engineering and embedded software development with presentations by leading academics, consultants, industry movers and professional tutors. Over 2,000 industry professionals attended ESS 2005. Contributions are invited and submissions should be technically advanced presentations, practical solutions, user experiences or hot topics. Themes include applications, technologies and software engineering. Send abstracts, approximately 200 words in length, describing the topic of the presentation and a summary of the contents. The abstract must include a definite title, the speaker’s full contact details (with postal address, telephone number, fax number and email address) a short biography, an indication of the presentation’s length and any attendees’ pre-requisites. Accepted abstracts must be suitable for publication in promotional materials. Final deadline for abstracts is Friday, 14 April 2006. Authors of accepted abstracts will be notified by Friday, 28 April 2006, at this time complete guidelines will be sent to accepted speakers.

CONTACT

Abstracts: C. Crump, ccrump@iee.org.uk

The second IEE Conference on Automotive Electronics takes place at the IEE, Savoy Place, London, UK on 20-21 March 2006. The conference provides an update for all automotive industry professionals. It features tracks on automotive software and systems, the future of road transport, electronic and powertrain control architectures and vehicle highway communications. Key Speakers include David Ward, Advanced Electrical Engineering, MIRA Ltd, Jens Weiland, DaimlerChrysler AG, Nick Illsley, Transport Direct, Steve Deasy, Mahle Powertrain, Sarah Giles and Frank McCullough, Jaguar Cars and Timo Kosch, BMW Research. The conference will also include the IEE Lord Austin Lecture and Dinner 2006 on 20 March at 6pm. The lecture will be followed by a networking dinner in the IEE’s Riverside Dining Room.

CONTACT

Web: http://conferences.iee.org/autoelec/

DSP - Power Tool of Science and Society - Lecture by Professor John Roulston OBE FRSE FREng FIEE CEng on Wednesday, 19 April 2006 at 6.30pm at The IEE, Savoy Place, London, UK. This illustrated lecture focuses on the broad principles that will underlie the most important DSP applications foreseen in the next twenty years. It holds out signal processing as a challenging pursuit for engineers and mathematicians in an age where many implementation barriers have already fallen and complexity is no longer an inhibition on imagination. Find out how Digital Signal Processing is making a positive impact on the world around us. A free drinks reception following the lecture will provide an excellent networking opportunity.

CONTACT

Event organiser: eventsa2@iee.org
Web: http://www.iee.org/events/scienceandsociety.cfm

The IEE and FSA Present the 2006 FSA Suppliers Expo EUROPE & IEE/FSA International Semiconductor Executive Forum at the Hotel Bayerischerhof, Munich, Germany on 9-10 May 2006. The event features keynote talks and two days of related discussions. The Expo, being held in conjunction with the forum, will feature semiconductor industry suppliers from around the world showcasing their latest, most innovative products and services.

CONTACT

Event organiser: eventsa3@iee.org
Web: http://www.fsa.org/expoeurope

IEE Review gets a big circulation boost and new identity from its April issue following the creation of the Institution of Engineering & Technology by the IEE and IIE on 31 March. The new body’s 150,000 members will all receive a monthly magazine, Engineering & Technology, which replaces the Review and its IIE counterpart Engineering Technology. Also part of the IET membership package will be a monthly Careers magazine with recruitment advertising and editorial covering job opportunities, business news and career development. The move also means an increase in circulation for the IEE’s seven existing sector-focused professional magazines, including Electronic Systems & Software, Information Professional and Communications Engineer, which from next month will be supplied to all IET members

CONTACT
Display Advertising: Louise Hall, lhall@theiet.org
Recruitment Advertising: Andy Dingley, adingley@theiet.org
Editorial: Dominic Lenton, dlenton@theiet.org
Website: www.theiet.org

EDN Magazine, has announced that Andy Rappaport of August Capital will present the keynote speech at the Innovation Awards to be held in San Jose, California, on Monday, April 3. Mr. Rappaport’s speech will open the awards ceremony, which honors the outstanding innovators and technology advancements in the electronics industry over the past year. A frequently cited authority on changing technologies and markets, Andy Rappaport joined August Capital in 1996. He has more than 20 years of experience as a founder, investor, and/or director of venture-backed start-ups, and has served on more than 30 public and private company boards. The 16th annual Innovation Awards ceremony will take place from 6:00pm to 11:00pm on Monday, April 3rd, 2006, at the 4th Street Summit Center in San Jose, California. Attendees can register for the black-tie gala event on the website.

CONTACT

Editorial: Maury Wright, mgwright@edn.com
Web: http://www.edn.com/innovation