January 2006

Here’s our first issue of 2006, a year that seems to be starting full of confidence for the electronics industry as a whole with the opportunities and threats for business posed by China on everyone’s mind. A short issue this month with everyone just getting up to speed from the Christmas holidays and in the midst of two lots of New Year celebrations - the West at the beginning of January and China at the end. Lot’s going on at the IEE.......

Debra Bulkeley has become executive editor of Electronic Business magazine. She joins from TechTarget, where she launched two Windows Web sites (independent of Microsoft) for IT managers. She also was editor-in-chief of a magazine covering storage for Windows IT managers. Debra started her career at RBI (then named Cahners Publishing Co.) in 1983 as part of the team that launched PC Products magazine. She remained at Cahners for several years, also working on Design News and Electronics Purchasing magazine. She will be managing print and online operations, will be based in Reed Business Information’s Waltham, Mass., office and will report to Electronic Business editor-in-chief John Dodge.

CONTACTS
Editorial: John Dodge, editor-in-chief john.dodge@reedbusiness.com
Advertising: John Schirmer, group publisher, jschirmer@reedbusiness.com

In March, EPN magazine will launch a new distribution guide to help readers pinpoint which companies hold franchises with key distributors in their region: Germany, France, Benelux, UK/Ireland, Italy, Turkey, Greece, Spain, Portugal, Switzerland, Scandinavia, Israel, and Eastern Europe. The guide will be published in instalments throughout 2006. Each month a specific product will be tackled. Categories covered will include test and measurement, microcontrollers, passive components, connectors, communication ICs, power supplies, analogue ICs, power semiconductors, and memory devices. The first category to be investigated will be optoelectronics.

CONTACTS
Editorial: Mike Green, editor-in-chief, mgreen@reedbusiness.fr
Advertising: Nick Walker, nwalker@reedbusiness.fr

Global Sources today announced that some of the electronics industry’s foremost companies will keynote the 11th International IC-China Conference & Exhibition, which opens on March 6 - 7 in Shanghai, March 10 - 11 in Shenzhen and March 13 - 14 in Beijing. International Rectifier CEO Dr. Alex Lidow will deliver the keynote address in Shanghai, discussing “From the State-of-the-Art to Future Trends: Power Management and Its Impact on Energy Conservation.” In Shenzhen, Freescale Semiconductor’s Senior Vice President - Strategy and Business Development, Sumit Sadana, will give the keynote talk on “Succeeding in an Evolving Semiconductor Industry.” In Beijing, Philips Semiconductors’ Senior Vice President and Chief Technology Officer, Rene Penning de Vries, will open proceedings with his keynote address “EDA Tools: The Greatest Challenge to Future System-on-Silicon Integration?.” IIC-China summits focus on key trends in China design Engineers attending this year’s IIC-China can also learn more on key directions in electronics design and manufacturing in China through the show’s summit sessions, says the organiser. Scheduled speakers and topics include driving seamless mobile entertainment, 3G convergence, smartcard and messaging security, and power management.

CONTACTS
Editorial: Yorbe Zhang, yzhang@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com
Advertising US: Craig Pitcher, cpitcher@globalsources.com
Advertising Asia: Bennie Hui, bennie@globalsources.com
Web: http://www.english.china.iicexpo.com

Nikkei Electronics are to conduct the first of two exclusive industry corporate image surveys beginning in their 27 March 2006 issue. The survey monitors all display advertisers in March, April and May issues. Approximately 3,500 readers participate in the survey voting on key criteria such as the advertiser’s corporate recognition, awareness of the product being advertised, and their corporate image in the eyes of the reader. Each respondent to the survey is profiled and the results are delivered to each advertiser free of charge when advertising in this period. The Corporate image surveys were introduced by Nikkei BP to assist global Electronics companies achieve regular and accurate feedback from the Japanese marketplace.

CONTACTS
Editorial: Kouta Muruyama, kmurayam@nikkeibp.co.jp
Advertising: Matt Edgar, edgar@nikkeibp.co.uk

With effect from issue 2/2006, published in mid March, Power Electronics Europe will relaunch with a new look. Europe’s most established journal serving the power design community will have a new front cover and re-designed inside layout.

CONTACTS
Editorial: Achim Scharf, <editor, achimscharf@aol.com
Advertising: Ian Atkinson, publisher, iatkinsontmi@aol.com
Web: http://www.power-mag.com

Following its re-launch in a smaller format earlier this month, Electronics Weekly’s publisher, Reed Business International, claims a very positive response from readers. “The vast majority liked the new size, and were constructive in their criticisms of the things they didn’t like in the new design. We listened, made the necessary changes, and the result has been a great success,” commented Mick Elliott, publisher of Electronics Weekly. The EW editorial team took the opportunity to introduce some new editorial features. These include the Five Questions We Want Answered column which poses key issues to industry executives on a weekly basis, and the Dr RoHS advice column. The team is also strengthening its coverage of technology and new products, as well as continuing to be the weekly news fix of the UK electronics industry. “So far the new design has been well received,“ Elliott added. “Feedback from readers has been excellent. The marketing community have also let us have their two penn’orth, mostly favourable, and again offering constructive comment.”

CONTACTS
Editorial: Richard Wilson, editor, richard.wilson@rbi.co.uk
Advertising: Dean Slade, advertisement manager, dean.slade@rbi.co.uk

Ron Wilson has been named as the new executive editor of EDN magazine, effective January 9, 2006. He will directly manage EDN’s technical editing staff and work with editor-in-chief Maury Wright in setting the editorial direction for the EDN print edition, its website and e-mail newsletter program. Ron joins EDN with almost 20 years of experience in the EOEM segment of the trade press, and 10 years in high-tech engineering and marketing positions. Most recently, he was the semiconductor editor for EE Times, and also served as its executive editor, bureau chief and senior technology editor. In Ron’s engineering career, which started at Tektronix, he was on the design team for an early graphics workstation, and also was involved in microprocessor development tools. “In my new role here, I’ll be writing stories as before - particularly in the areas of chip design and the interactions between chip design, system design and semiconductor processes. I will also be working with the technical editors to refine calendar topics and to organize the magazine each issue. So I’m still very much interested in hearing what’s new, what’s interesting, and what’s hot,” he told us.

CONTACTS
Editorial: Ron Wilson, executive editor, ronald.wilson@reedbusiness.com
Maury Wright, editor-in-chief, mgwright@reedbusiness.com
Advertising: John Schirmer, group publisher, jschirmer@reedbusiness.com

Riccardo Busetto has become editor-in-chief of Italy’s Selezione di Elettronica, supported by editorial assistant Laura Calamunci. Andrea Cattania, the former technical director of the magazine remains part of the editorial advisory board. “We are trying to change radically the magazine, creating a new product, a more modern one that will be increasingly important to companies working in the electronics field, particularly in the Italian market”, commented Riccardo.

CONTACTS
Editorial: Riccardo Busetto, editor-in-chief, busetto@jce.it
Laura Calamunci, editorial assistant, calamunci@jce.it
Web: http://www.jce.it

The IEE’s second conference on automotive electronics takes place at Savoy Place, London, UK: 20-21 March 2006. The conference aims to go some way towards answering the question ‘What sort of car will you be driving in ten years’ time?’ This conference addresses the key technologies of the automotive industry’s future through four themed tracks over two days, and provides an essential update to the latest developments in the industry for all professionals and researchers involved in automotive electronics, vehicle design, telematics, traffic planning, environmental policy, fleet management and law enforcement. This event was attended by over 200 delegates in 2005. Key themes are automotive software and systems, the future of road transport, electronic and powertrain control architectures, and vehicle highway communications.

CONTACT
Web: http://conferences.iee.org/autoelec

The IEE and FSA will present the 2006 FSA Suppliers Expo EUROPE & IEE/FSA International Semiconductor Executive Forum at the Hotel Bayerischerhof, Munich, Germany: 9-10 May 2006. This will be the first time the event has been held in Germany. It is aimed at senior level management and executive leaders from fabless companies, suppliers, integrated device manufacturers, industry and financial analysts as well as industry experts. The organisers claim that the Forum will bring together high-tech industry leaders from Europe and beyond to examine the most pressing issues surrounding today’s semiconductor industry. The Expo, being held in conjunction with the forum, will feature semiconductor industry suppliers from around the world showcasing their latest, most innovative products and services.

CONTACT
Web: http://www.fsa.org/suppliers_expo/europe2006

Online entry submission for the 2006 IEE Innovation in Engineering Awards will be available from early February 2006. The Awards are the only multi-sector awards dedicated to recognising outstanding innovation in engineering and will be presented at a gala ceremony at Savoy Place, London on 11 October 2006. Ongoing support from many high level sponsors including BOC Edwards, BAE Systems, Marconi and QinetiQ attest to the success of last year’s event and will ensure the standard of excellence continues as the Awards move into their second year, say the IEE. Individuals and organisations are invited to submit for awards in the sectors of electronics, emerging technologies, IT, manufacturing, power, product design, project team, robotics and control, security, sustainability, telecommunications and transport. In addition 2006 will see three new categories including built electronics, software design and start-ups. Entries must describe an innovative engineering project, product of process for commercial use that demonstrates genuine novelty and represents and significant technological advance. A panel of recognised industry leaders, experts and representatives of the sponsoring organisations will judge entries in each category. Prominent individuals who have agreed to chair the judging panels include: Internet Pioneer, Sir Tim Berners-Lee; ARM Executive Chairman, Sir Robin Saxby; QinetiQ Executive Chairman and IEE President, Sir John Chisholm; and Director of the Design Museum, Alice Rawsthorn. The closing date for entries is 30 June 2006.

CONTACTS
Media enquiries: Kate Rowlands, krowlands@iee.org.uk
Web: http://www.iee.org/TheIEE/Awards/Innovation/index.cfm

This seminar has the theme Adding Value with Microelectronics and will take place on Wednesday, 5 April 2006 at the Institute for System Level Integration, Scotland, UK. The seminar is designed to help delegates learn about the latest trends in Integrated Microsystems from leading academics and industrialists, exchange ideas and information on the newest technology and techniques from the leading European laboratories, and network with fellow professionals. The keynote speaker is Prof. Andreas Hierlemann Physical Electronics Laboratory, ETH Zurich. This seminar will look at the opportunities to integrate the latest IC technologies with microelectronics to create complete system solutions. Attendees will include technical leaders and their engineering staff, entrepreneurs seeking a solution on a chip, policy makers and academics.

CONTACT
Web: http://www.iee.org/Events/integratedmicrosystems.cfm

A digital magazine formatted for a computer screen, Penton’s Military Electronics is delivered via email to 30,000 design engineers and engineering managers who work in military/aerospace related industries, claims the publisher. Written by technical editor Jack Browne, Penton’s Military Electronics claims to offer exclusive editorial and commentary, while covering regular topics such as systems, COTS Watch, contracts, emerging technology, R&D in military electronics, and important new product introductions. “Defense and homeland security is driving increased demand for military applications utilizing RF/microwave technology,” said Tom Morgan, director of Penton’s Electronics OEM Group and publisher of Penton’s Military Electronics. “Our research showed that a new publication was the best way to meet the information needs of this underserved market.” Sponsors support the magazine by supplying links to defense-related news, white papers, and other technical data that reside on their own web sites. The end result is a digital magazine that serves the design engineer working in defense/aerospace applications with critical information not available elsewhere, says Penton.

CONTACTS
Editorial: Jack Browne, technical director, jbrowne@penton.com
Advertising: Tom Morgan, publisher, tmorgan@penton.com
Web: http://www.milelec.com

CMP Media Electronics Group has announced that Patrick Mannion has been promoted to editor-in-chief of EE Times and EETimes.com has been named a finalist for “Best Online Science or Technology Information Service” in the Software & Information Industry Association’s (SIIA) 2006 CODiE Awards. Finalists were chosen from more than 1,026 nominations submitted by more than 500 companies in 71 categories. Winners will be announced at the CODiE Awards Gala, to be held May 16, 2006 in San Francisco.

CONTACTS
Editorial: Brian Fuller, editor-in-chief, bfuller@cmp.com
Advertising: Paul Miller, publisher, pmiller@cmp.com