February 2005

Firstly, a straight plug for Publitek. As we expand our services into Asia, we’re now able to offer quality technical translations of press releases and electronics technical articles and other marketing materials into Chinese and Japanese, and we expect to be extending the service to Korean in the next month or so. You don’t need to be a Publitek PR or advertising client to use our translation services, so please get in touch if we can help.

It’s been another bumper month for news, and there seems to be more optimism in the market than there was in Q4 2004 with analysts predicting an upturn from mid year that will herald another couple of years of good growth for the electronics industry. Every month sees more publication launches in China and there are ever more e-marketing initiatives and new web sites to soak up advertising budgets. But a word of caution. Even in the US, where the web is so all-pervasive, our own independent research studies consistently show that electronics print publications still have very much higher readership amongst designers than any given web site. That doesn’t mean that web advertising can’t deliver great value, but it does mean that it has to be considered as part of the media mix, not as a low cost substitute for ads on the page.

Onto the news. . . .

EE Times has announced that Gordon Moore, co-founder and chairman emeritus of Intel Corporation, will be awarded a Lifetime Achievement Award at the inaugural EE Times Annual Creativity in Electronics (ACE) Awards for his pioneering role and extraordinary contributions to the semiconductor industry. This honor will be presented March 9, 2005, at an awards gala being held during CMP Media’s Embedded Systems Conference in San Francisco. In 1965, Moore made an observation that the industry now considers “law.” He predicted that the number of transistors the industry would be able to place on a computer chip would double every year. In 1975, he updated his prediction to a doubling every two years. While originally intended as a rule of thumb, Moore’s Law became the guiding principle for the industry to deliver ever-more-powerful semiconductor chips at proportionate decreases in cost. The EE Times ACE Awards Lifetime Achievement Award candidates were selected by the editors of EE Times based on their individual accomplishments over the course of their careers.

CONTACTS

Editorial: Brian Fuller, editor-in-chief, bfuller@cmp.com
Marketing: Tim Avila, tavila@cmp.com

CMP Media’s EE Times announced today the launch of the Video/Imaging DesignLine Web site (www.VIDesignLine.com), an online resource for engineers in the video and imaging industry consisting of contributed articles providing “how to” design solutions, news and updates on industry standards such as USB video, MPEG and MPL. Also featured at Video/Imaging DesignLine is the TechLibrary section, a series of links to resources about video/imaging technology codecs and standards, including USB and MPEG specifications, reference design kits and image sensor specifications. Cliff Roth, editor of VIDesignLine.com, has been writing about video and imaging technology for over two decades. Video/Imaging DesignLine is CMP Media’s fourth in a series of ‘vertical’ sites for design engineers involved in designing electronic systems.

CONTACTS

Editorial: Cliff Roth, croth@cmp.com
Advertising: Stuart Bowen, sbowen@cmp.com

Bruce Rayner, Editor-in-Chief of Electronics Supply & Manufacturing moderates an expert panel discussion on the latest information and updates on the EU’s Restriction on the use of Hazardous Substances (RoHS). It’s a chance to assess your company’s current state of preparedness and develop action plans to ensure timely compliance.

CONTACTS

Editorial: Bruce Rayner, brayner@cmp.com
Advertising: Stuart Bowen, sbowen@cmp.com
Web: http://cmpnetseminars.com/tsg/yns.asp?q=169&K=ESM

EE Times attracted over 1.7 million visitors its electronics web sites in January 2005 with over 4.7 million page views being recorded. The most popular specialist area was siliconstrategies.com with nearly 1 million page views and over 250,000 visitors.

CONTACTS

Editorial: Brian Fuller, editor-in-chief, bfuller@cmp.com
Advertising: Paul Miller, pmiller@cmp.com

John Dodge has joined EDN as editor-in-chief with Maury Wright moving into a new role as editor-at-large. John joins from IDG where he was editor-in-chief of Health IT World. Prior to IDG he spent 16 years at Ziff Davis at PCWeek and EWeek. He has also been regular columnist and feature writer for the Boston Globe and Wall Street Journal. Mike Santarini has joined EDN as senior editor from CMP’s EE Times where he specialized in the EDA industry.

CONTACTS

Editorial: John Dodge, editor-in-chief, jdodge@edn.com
Advertising: Stephen Moylan, VP/publishing director, smoylan@reedbusiness.com

EE Times-China and Electronics Supply & Manufacturing-China today released the Communications Industry Outlook: China annual report, which indicates strong growth in the country’s output of key communications products including mobile phones, cellular base stations and wireless LAN/WAN equipment. Estimated at US$53.6 billion in 2004, the sector is expected to grow to US$68 billion this year and to US$103.6 billion by 2007. Communications Industry Outlook: China is the second in a three-part series examining China’s electronics industry. The first report focuses on consumer electronics and was released in July 2004. The third examines China’s computer products segment and will be published in May 2005.

CONTACTS

Editorial: Vivek Nanda, executive editor, vnanda@globalsources.com
Advertising US: Chuck Armitage, cjarmitage@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com
Web: http://www.globalsources.com/cwp

Reed is launching the inaugural issue of ECN Asia in March with an initial circulation of 27,000. Editorial will cover new products, topical features and country reports for importers of components and other electronics products. Published monthly in English, Traditional Chinese and Korean, ECN Asia it is primarily aimed at electronics designers. Discounted advertising deals related to the launch are being offered.

CONTACTS

Editorial: Kirtimaya Varma, editor-in-chief, kirti.varma@rbi-asia.com
Advertising Europe: Nick Walker, nickjwalker@btinternet.com

AGS Media, the publishers of Power Systems Design Europe and Power Systems Design China, announce the appointment of Liu Hong, former editor of Electronic Products China, who joins the PSD China team as chief editor working out of their Beijing office.

CONTACTS

Editorial: Liu Hong, chief editor, liu.hong@powersystemsdesignchina.com
Advertising: Julia Stocks, associate publisher, julia@powersystemsdesign.com

EE Times Japan and EE Times Japan Online, the Japanese language edition of EE Times and its companion website, will launch in the third quarter of 2005. The new monthly publication will have a controlled circulation of 42,000 electronics engineers and managers. Both the online and print content will focus on electronics industry and regional news as well as product information. The launch of EE Times Japan extends EE Times’ global reach by adding to its existing news and information network in North America, Asia and Europe. Every month more than 750,000 copies of EE Times are distributed to subscribers in North America and Asia. Chip One Stop will establish a 100%-owned publishing subsidiary company, E2 Publishing Corporation, which will manage the production and publication of EE Times Japan.

CONTACTS

Kathleen Sachs, EE Times marketing director, ksachs@cmp.com

New from Nikkei BP is Tech-On! - 13 theme-specific web sites covering automobile, digital consumer devices, mobile phones, semiconductors, telecommunications, electronic parts, mechanical mechatronics and embedded software. Also to be featured are interdisciplinary areas that transcend the 13 topics so that visitors to the site will be able to obtain the newest technology information related to the manufacturing industry at one-stop, says the publisher. Specialized staff writers of Nikkei Electronics, Nikkei Microdevices, Nikkei Monozukuri and Nikkei Automotive Technology magazines will concert their outright efforts to feed news both inside and outside Japan as well as providing in-depth analyses. The launch comes just in time for 2005 North American International Auto Show and 2005 International CES. Tech-On! will highlight latest technologies and products from the International CES as well as reporting breaking news from Detroit.

CONTACTS

Editorial: Asami-san, asami@nikkeibp.co.jp
Advertising: Matt Findel-Hawkins, sales director Nikkei BP Europe, findel-hawkins@nikkeibp.co.uk

The April issue of Electronics Supply & Manufacturing-China puts the spotlight on China’s rapidly developing wireless communications segment. The Wireless Communications Special Report, to be published in the April issue of ESM-China, provides China-based electronics managers with a guide to this market. It will examine the many wireless solutions available from vendors and compare their respective advantages. Plus it will spotlight the new applications being offered by semiconductor vendors including ADI, Airgo, Broadcom, CSR, T3G and TI.

CONTACTS

Editorial: Major Lee, managing editor, majorlee@globalsources.com
Advertising US: Chuck Armitage, cjarmitage@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com

A one-day colloquium organised by the IEE’s Radar, Sonar & Navigation Professional Network is being held on 8 March 2005. The ‘Calibration of Active Phased Array Antennas’ event at The IEE, Savoy Place, London, brings together those working in, and with an interest in the field, to share current views and future plans. Attendees will be able to discuss how active phased array radars are becoming affordable for wide range of radar and communication applications.

CONTACTS

Registration: http://www.iee.org/events/calibration.cfm

The IEE is to host a conference on automotive electronics in London on Tuesday 15 and Wednesday 16 March 2005. The event is aimed at engineers and software developers from newly qualified graduates through to system experts and senior design managers. Four tracks will cover a wide range of key topics including embedded software, motors and power electronics, advanced vehicle electrical architectures, vehicle-highway communications and telematics applications. The first day of the conference concludes with this year’s IEE Lord Austin Lecture and dinner. Ford Motor Company CTO Richard Parry Jones will talk about ‘The Software Reliability Challenge’. The lecture begins at 6pm with refreshments available from 5.30.

CONTACTS

Editorial: Barrie Ross-Dow, brossdow@iee.org.uk
Advertising: Steve Diprose, sdiprose@iee.org.uk

Wolfgang Patelay has joined the editorial team of EPN as German correspondent. In addition to his contribution to EPN’s special features, Wolfgang will be editing EPN’s Automotive Electronics Supplements, and all vertical email newsletters launched by EPN & EDN Europe in May 2004.

CONTACTS

Editorial: Mike Green, editor-in-chief, mgreen@reedbusiness.fr
Wolfgang Patelay, German correspondent, wpatelay@reedbusiness.fr
Advertising: Nick Walker, nwalker@reedbusiness.fr

EPN & EDN Europe have email newsletters running throughout the year on Analog & Mixed Signal ICs, DSP, Power Design, Test & Measurement, EDA, Embedded Systems and Automotive Electronics and are sent to the de-duplicated email lists of both magazines.

CONTACTS

Woflgang Patelay, German correspondent, wpatelay@reedbusiness.fr
Advertising: Alexander Teetaert, publishing director, ateetaert@reedbusiness.fr

EPN’s December 04 statement, just releases, shows 95% qualified readers within the first two years, and 70% has qualified within the last year. EPN is the only BPA audited Pan-European product book which is 100% personally requested by its readership of 70000, claims, publishing director Alexander Teetaert. The magazine’s first Product Showcase email newsletter had a promising start, he adds, with a claimed 3.8% opening rate and up to 118 unique clicks per showcase. This new email newsletter covers new product information and is available for the European market (through EPN), French market (through CIE) and the US (through ECN).

CONTACTS

Editorial: Mike Green, editor-in-chief, mgreen@reedbusiness.fr Advertising: Alexander Teetaert, publishing director,ateetaert@reedbusiness.fr

Reed’s CIE magazine in France has published its first re-designed issue and moved its editorial focus away from pure product information to include technical features and CEO interviews. There is also a new ‘Distribution Spotlight’ feature in each issue.

CONTACTS

Editorial: Alain Dieul, managing editor, adieul@reedbusiness.fr
Advertising: Alexander Teetaert, publishing director, ateetaert@reedbusiness.fr

Financial reports from the leading telecom companies in the Nordic region show a strong recovery from the recent downturn is now well underway. Pan-Nordic publication, Elektronik i Norden, takes a look at RF and mobile telephony in its Issue 4 (March 18) feature section. The journal also seeing wireless technology in more ande more applications for industry as well as for other sectors of embedded applications.

CONTACTS

Editorial: Gunnar Lilliesköld, publisher, senior editor, gunnar@elinor.se
Advertising:Tommy Jägermo, advertizing manager, tommy@elinor.se
Web: http://www.elektronikinorden.com

The leading electronics magazine in Finland Prosessori will be the official publication at the ELKOM 2005 show in Helsinki in April. The publication will be sent to readers two weeks prior to the show with additional copies being handed out to all attendees. Prosessori publishes a separate ELKOM EXTRA news magazine that is distributed each day at ELKOM and a video webcast, ELKOM TV NEWS will run on the Prosessori site during the event.

CONTACTS

Editorial: Jari Peltoniemi, editor-in-chief, jari.peltoniemi@prosessori.fi Advertising: Tapani Makela, sales manager,tapani.makela@sanomamagazines.fi

elektronik JOURNAL has announce the new representative for the UK and Ireland: Star Media Services will be responsible for media sales to advertising agencies and direct advertisers. Tim Anstee and his partner Steve Reignier are well established in the electronics market and will provide advertising and list rental services for the monthly magazine in the German speaking regions of Germany-Austria-Switzerland.

CONTACTS

Editorial: Rüdiger Hahn, editor-in-chief, r.hahn@elektronikjournal.de
Advertising (UK & Ireland): Tim Anstee, sales@starmediaservices.co.uk

Penton Media Inc., the American publisher of international B2B media, is looking for a person to head its advertisement operations in Europe on the company’s portfolio of electronics publications and E-Media. Ideally, applicants will have media experience in dealing and negotiating with international electronics companies and/or their agencies. The successful candidate will be expected to work from a UK base but will have pan-European responsibilities.

CONTACTS

Publishing: Bill Baumann, publisher, Electronic Design Group, bbaumann@penton.com
Editorial: Paul Whytock, editor-in-chief, pwhytock@penton.com

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