August 2005

As you might expect for August, it’s been a quieter month for news but some interesting developments nevertheless. Who’d have thought that CMP/Global Sources would ever form an alliance with Penton Media to publish Electronic Design in China? This coming together of competitors is no doubt out of necessity rather than choice. Such is the Global Sources grip on the emerging market for electronics media and events in China, it’s hard to see how they are going to be seriously challenged as the media business matures there. Reed certainly have made some strong inroads with EDN China and ECN China, but the combination of the EE Times brand and ownership of key events would seem to put CMP/Global Sources firmly in the driving seat. It will be interesting to see if any local publishers manage to rise to the challenge.

Just up and running is Audio DesignLine, the online design resource for audio electronics engineers from EE Times. Here you’ll find how-to design information on automotive and portable audio, TV and home entertainment, satellite and digital radio, and advanced audio signal processing.

CONTACTS
Editorial: Rick DeMeis, site editor, rdemeis@cmp.com
Web: http://www.audiodesignline.com

EE Times is looking for a few great people, companies and products for its second annual Creativity in Electronics (ACE) Awards. “The EE Times ACE Awards honor the people, the companies and the products that demonstrate leadership and are making positive contributions to society—the real innovators of technology”, says publisher, CMP. The second annual EE Times ACE Awards gala will take place the evening of Tuesday, April 4, 2006, at the Fairmont Hotel San Jose during the Embedded Systems Conference Silicon Valley. Award categories include companies of the year (large and small), design team of the year, emerging company/start-up of the year, executive of the year, innovator of the year and most promising technology of the year. Deadline for entries is October 31, 2005.

CONTACTS
Editorial: Brian Fuller, bfuller@cmp.com
Marketing: Tim Avila, tavilla@cmp.com

LA ELFA, the independent German research study that has previously only covered publication readership, has expanded its scope to identify the universe of companies and individuals within the German electronics market, to determine the main products purchased and examine trade press and Internet usage related to the electronics industry. It concludes that the universe of decision makers in electronics in Germany 260,200 and suggests that four titles show marked leadership in the readership stakes: The weekly Markt & Technik (116,980 readers per issue), bi-weeklies Elektronik (93, 920 readers per issue) and Elektronik Praxis (63,360 readers per issue) and the monthly Design & Elektronik (62,320 readers per issue) have by far the highest coverage in the German electronics market. According to the survey, the leading media site in professional electronics is www.elektroniknet.de with 400,000 page impressions per month according to the independent IVW-Online organisation.

CONTACTS
Information: Matthäus Hose, mhose@la-elfa.org
Web: http://la-elfa.org

eMedia Asia Ltd, a joint venture between Global Sources and CMP Media, has formed a strategic alliance with Penton Media, Inc. to launch Electronic Design-China, a simplified Chinese edition of Penton’s leading electronics magazine, Electronic Design. The new magazine will provide the latest technology and application methodologies to 40,000 design engineers and engineering managers in mainland China. Electronic Design-China will be published monthly starting in March 2006, with a pilot issue scheduled to launch on October 1, 2005. The alliance allows Penton to capitalize on Global Sources’ market experience in mainland China, supported by 1,300 team members in 44 locations. In return, Global Sources will draw content from Penton’s electronics publications including Electronic Design, EE Product News and Microwave & RF.

CONTACTS
Editorial: Yorbe Zhang, editor-in-chief, yzhang@globalsources.com
Advertising Asia: Bennie Hui, bennie@globalsources.com
Advertising US/Europe: Brandon Smith, bsmith@globalsources.com

Joshua Israelsohn, EDN’s Power and Analog ICs Technical Editor, will present and debate the issue of digital power during a roundtable discussion at the 2nd Annual Digital Power Forum (DPF ’05) Monday, September 12, 2005. The DPF ’05 opening day roundtable discussion, “Digital Power: Ready for Prime Time?” will offer attendees insights and perspectives that will help them determine if this important technology is right for their applications, says organizer Darnell. Joshua will share the floor with other key power industry players, such as Dave Freeman, Systems Engineering Manager, Analog & Digital Power Control Products, Texas Instruments; Jim Templeton, Founder & Vice President Marketing, Zilker Labs; Geoff Potter, Vice President, DC-DC Advanced Technology, Astec Power; and Phillip Roux, Manager, Power Systems Midrange Storage Division, EMC Corp. The roundtable will begin with brief position statements by the panelists, followed by an extended Q&A period.

CONTACTS
Editorial: Joshua Israelsohn, power and analog ICs editor EDN, jisraelsohn@edn.com
Web: http://digitalpower.darnell.com

In November, Electronic Engineering Times-China and Electronics Supply & Manufacturing-China will publish the Embedded Systems Special Supplement, which examines China’s rapidly growing embedded systems market. The publisher says that the supplement will present technical evaluations of hardware and software solutions for digital consumer products, and it will examine emerging embedded technologies that will influence product development in China. Said Mark A. Saunderson, publisher of EE Times-China and ESM-China: “As the world’s largest producer of DVD players, mobile phones and other consumer electronic products, China is a key consumer of embedded technologies and solutions. In 2007, its microcomponent consumption is expected reach US$6.1 billion—up 13 percent from US$5.4 billion in 2005. Demand for ASICs is also surging, with China’s ASIC market projected to reach US$5.7 billion by 2007. “The Embedded Systems Special Supplement provides design engineers and electronics manufacturers with a guide to trends and issues driving embedded technologies and applications in China.” Embedded Systems is the latest in a series of focused content offerings from EE Times-China and ESM-China. Each supplement is claimed to reach 84,498 design engineers and engineering, corporate and procurement managers China-wide. Advertising booking deadline is September 23.

CONTACTS
Editorial: Yorbe Zhang, editor-in-chief, yzhang@globalsources.com
Advertising US: Craig Pitcher, cpitcher@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com

With communication terminals needing to handle increasing number of bands, such as GSM, DCS, PCS, 3rd generation cellular, as well as GPS, Bluetooth, WLAN and Hiperlan, the IEE has announced a seminar to examine some of the antenna issues related to these technologies. The event will be held on September 7, 2005 at The University of Birmingham, UK. Key issues to be covered include the design of multi-band antennas for personal mobile systems, solving system problems such as interaction with the phone handset and the human body, adaptive tuning of antennas, multi-band MIMO antennas and the specification, design and measurement of antennas for ultra wideband systems. Papers from the USA, UK, the Middle East and the Far East will be presented as Virtual Posters with Internet links to the presenters giving real time interaction.

CONTACTS
Information: Alfred Mani, amani@iee.org.uk
Web: http://www.iee.org

Juan-Pablo Conti has resigned as editor of IEE Communications Engineering, although he will still contribute to the publication on a freelance basis. A new editor is to be announced.

CONTACTS
Web: http://www.iee.org/oncomms/sector/communications

Seven months before the show, more than 500 booths have already been booked for the 2006 International IC-China Conference & Exhibition, according to organizer eMedia Asia, a Global Sources-CMP Media joint-venture company. Mark Saunderson, president of the joint-venture company, said: “The 2005 IIC-China presented more than 700 booths—up 64 percent from 2004. Given booth sales to date, we are clearly on track to surpass this record as early as October.” IIC-China claims to attract more than 24,000 design engineers and technical managers across China. It is China’s largest and longest-running system design event and is co-located with Embedded Systems Conference-China (ESC-China). The 2006 show venues and dates are Shanghai - March 6 to 7, Shenzhen - March 10 to 11 and Beijing - March 13 to 14.

CONTACTS
Editorial: Yorbe Zhang, editor-in-chief, yzhang@globalsources.com
Advertising US: Craig Pitcher, cpitcher@globalsources.com
Advertising Europe: Patrick Flynn, pflynn@cmp.com

Nikkei Business Publications Europe has appointed Matt Edgar to its newly-created post of Sales Manager EMEA, Electronics & Mechanical Group. Matt will be responsible for managing advertising sales into the company’s expanding portfolio of electronics titles. Matt has worked in publishing since 1992 and has a wide range of experience in media sales and account management, including roles with the B2B arm of the Trinity Mirror Group, Miller Freeman in the UK and CMP Media in the USA. For the last two years, he ran his own advertising and media consultancy, Interpres Media.

CONTACTS
Advertising: Matt Edgar, sales manager EMEA, edgar@nikkeibp.co.uk

The Componex/electronicIndia trade show at the Pragati Maidan Exhibition Center in New Delhi will be offering an expanded conference program as a supplement to the trade exhibition. From January 23rd through 25th, 2006, Munich Trade Fairs International and the Indian publisher ‘Electronics Today’ will continue a series of lectures and discussions with four supplementary events on the subjects of automotive electronics and micro- and nanotechnology, and on the new topics of embedded design and electronics production. Over the past ten years India has recorded an average annual growth rate of six percent and established new special economic zones modeled after those in China. Investment to build up the transportation and power generation infrastructure are continuing to advance India’s position as an investment zone. According to the organizers, in 2005, Componex/electronicIndia posted a record number of participants with 628 exhibiting and participating companies as well as 25,000 attendees. The exhibitors – most of which come from outside India. India’s market volume for electronics is reported as 11.5 billion US dollars. Market researchers such as In-Stat are forecasting an average annual growth rate of 23 percent until 2010, which would raise the volume of India’s electronics market to 40 billion US dollars by then.

CONTACTS
Web: http://www.global-electronics.net/electronicindia

CMP Media has announced the acquisition of TechOnLine, a provider of online education and training for design engineers and managers in the electronics industry. TechOnLine’s portfolio of educational resources, customized training and VirtuaLabs will complement CMP’s portfolio of media brands including EE Times, EE Times Online and the Embedded Systems Conferences. The fact that engineers and managers now overwhelmingly prefer to retrieve technical information and education online, and on-demand, drove CMP’s interest in TechOnLine, according to CMP’s group publisher, Paul Miller. CMP intends to maintain the TechOnLine brand and to invest in its training resources including its E-learning and VirtuaLab products as well as its traditional webcasting business. TechOnLine’s senior management team will remain in place.

CONTACTS
Advertising: Paul Miller, pmiller@cmp.com

Technology fair ‘Tekniska Mässan’, in parallel with Scanautomatic, Sweden’s only industrial automation exhibition, in Stockholm (18-21 October) is attended by a claimed 40,000 visitors from Sweden and other Nordic countries. It will culminate with the issue of The Great Embedded Award and Embedded Student Award. Elektronik i Norden (EiN) participates in partnership with the Embedded Technology sector of IM, The Swedish association of suppliers of Instrumentation, Measurement, Components, Production Equipment and Embedded Technology. The publication will produce an embedded special issue that will be distributed amongst visitors to the show, and to all stands in the exhibition. Before the event, EiN 23rd September and 7th October issues will feature components for wireless connections and component distribution respectively. The latter issue will you will find the feature measurement technology.

CONTACTS
Editorial: Gunnar Lilliskold, gunnar@elinor.se
Advertising: tommy.jaegermo@elinor.se
Web: http://www.elektronikinorden.com